April 29, 2013 — Today China has over 300 million middle class consumers – but that number is expected to grow to more than 800 million by 2025. These changes will put unprecedented pressure on our Earth’s limited natural resources. In this thought-provoking presentation, Peggy Liu, co-founder of the Shanghai-based nonprofit organization JUCCCE and a Time magazine Hero for the Environment, explores efforts she’s leading to re-imagine prosperity and reshape consumerism in China by building a new “China Dream” that preserves resources such as energy, food, land and water for future generations. She also discusses how myth-creation, mass media and collaboration will be keys to transforming lifestyles in China, and around the world.
Peggy Liu is one of my biggest role models in the world, and is doing so much in the environment, in sustainability, in trying to create a vision for the China Dream.
The key thing she uses is that language, how we communicate, tell the story about sustainability is sooo important. You can’t expect to change sustainability own your own: you need to leverage the skillsets, the personalities, and motivations of every person in order to change the way we live our lives.
I’ll edit this post to write a review of some key points she said later in this week.